Hello Everyone, my apologies for the absence. My job requires that my attention go to other avenues, so I’ll address a couple of issues further, then I will take my leave.

Second, it’s after reading hundreds of posts on dozens of websites that I’ve realized, none of you actually have looked at BBI the way I’ve been trying to explain you should be, you’ve all been looking at it from the perspective that it’s an advertising company, attracting advertiser dollars to the ad spaces, and not actually getting that it’s a brokerage for ad space and traffic.

So, let’s try this once more, and I’m going to ask that you actually read what I’ve written rather than just skip through it and try and tell me I’m an idiot and unaware of what I’m doing. After almost 20 years in dealing with MLM companies, looking at affiliate programs and helping companies transition from one market to another quite successfully, I have a better understanding of things than you might think. You’re also going to have to start all over and use different eyes if you’re going to want to understand who BBI is and how it works. Grab a coffee, this is going to be a long post.

Banners Broker International, is an online broker of web ad space and traffic impressions. We are NOT an advertising company, nor do we actively solicit advertising from companies. We offer an access point to companies looking to advertise online through their website, but, don’t get involved in the actual process other than to provide access to the brokers we deal with.

The ad space BBI purchases, is done through the broker’s we deal with who own reseller programs, however, BBI isn’t restricted to the specific terms those agreements state, due to a unique system created by Chris Smith. It’s already been stated, that initially when approached, most ad networks didn’t want to work with BBI because they weren’t interested in the program being offered, however, one did.

Now, the program we deal with takes the ad space purchased, breaks the space into ‘panels’ (which are virtual representations of the ad space), and then packages them into different packages. Each ‘panel’ has a different period of time that is required in order for a particular ‘panel’ to cap. Some can take as little as 2-3 weeks, some can take up-to 6+ months to cap. The advertising that is needed to service these ‘panels’ is provided through the ad networks as per the specifics of their program. If you want to know why the ad networks use resellers, ask them, it’s their program, as for why BBI uses affiliates? That’s easy. It’s a great distribution model for a company that wants to move its product quickly across a global landscape. BBI is a direct sales company, not an advertising company, so as such, we don’t subscribe to the traditional advertising model, because it was never intended to be such.

So you’re asking yourself, “where are the ads that go in the spaces we buy?”, the answer is, they’re serviced by the ad networks as part of the agreement BBI has. Since the resellers the ad networks use aren’t advertising companies in themselves, the network services the ads, and through the resellers, can service more ads because they’re servicing more space.

The next issue is traffic, where is it coming from then? The Brokers attract publishers who want to generate revenue from the traffic they attract, but in order to be part of the broker’s network, they need to meet certain criteria. You’ll have to ask them what that criteria is, because we aren’t directly involved in that either, however, once again, we do accept publishers looking to generate revenue, but they’re also passed through to the ad networks for servicing. Any options BBI provides to publishers or advertisers is done so through the software provided to us by the broker, it’s not BBI specific.

Ok, so you’re curious as to where the money comes from.

The brokers charge their clients a certain amount for the traffic that they’re looking for. The broker then services those clients, however, there’s a product called “remnant inventory” which the brokers pass to their resellers to generate revenue from. There’s a considerable amount of it, so there’s no worry about whether it can be sustained or not. Rather than lose the advertiser because the broker couldn’t service their needs, they use the resellers to fulfill the remainder of those contracts, which makes complete sense.

The resellers get discounted rates on the ads run through them, but are allowed to mark-up those rates to any resellers they attract through their businesses. So the broker is tier one in this instance, and reseller (BBI for example) is a tier two, and any affiliates would be tier three. So the tier one broker sells space to the advertiser at market price, passes remnant inventory to the tier two resellers at a discount and pays them a discounted rate on servicing that inventory, who discount it even further and pay the tier three affiliate who purchases the ad space through packages. This is where BBI makes the bulk of their revenues, and how it can afford to pay an affiliate up-to twice the initial inventory purchase value back as commission and still earn a profit themselves.

Next comes traffic, because no revenue is earned by anyone without the ads actually being seen. The broker charges the advertiser a set amount for the traffic they want to have see their ads. The broker pays their in-house publisher network a certain amount for the number of ads shown, we’re all familiar with this model. When it comes to resellers however, that rate changes. The broker pays their tier two resellers a set amount for the amount of traffic they serve. Since the amount of traffic is based on what’s actually used, the more a tier two reseller uses, the better price they get on purchasing traffic. Tier two resellers are allowed to sell traffic to their tier 3 resellers or affiliates in any denomination they choose, at whatever pricing they choose, so obviously, in order to make a profit, the tier two reseller is going to mark up the cost of that traffic before selling it. BBI does this in the form of “traffic boosters” or “traffic packs” as you’ve seen them called. BBI pays for what it uses with the broker, but, charges the tier three affiliate up-front.

BBI doesn’t require that the affiliate use all that traffic all at once however, they’re allowed to ‘bank’ it for use later if they wish. This gives the affiliate some flexibility in how they manage their ad space or ‘panel’ inventory. This is the second way BBI generates the bulk of its revenue.

You can make the incorrect argument that BBI generates the bulk of its revenue through affiliate sign-ups, however, with BBI having to constantly purchase both space and traffic, until they receive their commissions from the broker for the ad revenue generated, they require capital to purchase the space/traffic. The fees collected by BBI for the packages of space and traffic from its affiliates goes toward augmenting the available capital to purchase space and traffic from the brokers. No company in existence uses 100% its own capital to purchase products, it leverages its profits and sales revenue towards the continuous replenishing of inventory.

At no point does BBI state that any affiliate will “turn $100 to $10,000 overnight”, or any other such get-rich-quick garbage. It states, that if the affiliate sticks with the program, and develops a strategy, that they can generate…substantial earnings over time, with most requiring …

There’s also the issue of people not being paid on time. BBI made the decision, that unless a payment method is universally acceptable for each country they do business in, it’s not an option. There are also international money laundering regulations that an off-shore company has to address in order to comply with the international banking regulations in each country it does business in. This is why PayPal and direct bank deposits aren’t options, because they aren’t universally accepted payment options. STP and Payza were chosen along with the BB pre-paid cards because they complied with our payment needs, however, over time, it’s been realized, that using 3rd party payment processors has created new payment issues, so that’s also changed. Effective Feb 1st, the BB prepaid card will be the only payment option available. Why? Because it’s universally accepted everywhere we do business, and it allows BBI to pay more regularly. Since delays are the #1 issue, switching to this payment method will reduce the time it takes to pay their affiliates and solve these issues.

Lastly, there are some that claim they’ve never been paid. This could be true, but there’s more to the story than you’ve been told. If an affiliate hasn’t been paid, they’ve also been told the reason why. The reasons being: a) their account was in the negative when it came time to issue payment, b) their ID wasn’t complete in their profile, c) they chose the BB card and didn’t have room on card for payment, d)they didn’t activate their BB Card, e) they violated the Terms and Conditions and their accounts were locked. You might think (e) isn’t legal, however you’d be wrong. Companies are allowed to institute penalties on their clients/customers/members in order
to protect themselves from damages, or to recover damages that might have been inflicted against them. When someone for example openly posts negative comments on a blog such as this, those comments damage the company, so the company can lock the account of the abusing
member, and the member forfeits any fees paid and revenues earned to compensate the company for any damage their comments have caused. You can call it unfair, but, how else is the company to retrieve their losses at the hands of people that would openly do them harm?

You would do the same thing, but in this case because it’s being done to you, it’s wrong? Sorry, but you read the T&C’s, knew the consequences, didn’t play by the rules and lost. Next time play by the rules and you’ll be fine. If you haven’t been paid, and none of the above apply, then my question is, why haven’t you contacted support? They’re at worst 3 days behind in answering tickets, and with over 90% of our affiliates regularly paid, what’s preventing you from getting your situation solved?

So there you have it. Every accusation, assumption, myth, irregularity, misleading comment, anonymous story, about Banners Broker International being a ‘ponzi’ or ‘scam’ all debunked and in the open for all to see, with plain facts anyone can verify if they do their research.

Anyone who still insists that BBI isn’t what it claims to be, has a hidden agenda, is maliciously causing trouble, and doesn’t want to understand. I no longer feel that my presence is required to address any of the inaccurate claims or accusations placed against the company or its product, but if you would like to contact me you may do so, or you can visit the official company blog for more information.

Thank you.